Search engines are by far the most important method for finding companies and information on the Internet.

Search Engine Optimization is quite cost-effective, and even if you are pursuing other forms of marketing, it's one base that should be covered.

Consider the following evidence...

Search engine positioning is not rocket science, but it is a science, and an art. You can purchase software that automates aspects of it, but there's a learning curve, and even after you've mastered it, search engine optimization is a time consuming process. The search engines keep changing the rules, and you have to keep up with the latest information and revise your work accordingly. If you would rather spend your time focusing on your business, then you should consider hiring me to do it for you.

Here's how I do it...

You will see results from pay-per-click listings within a few minutes after setting up your accounts. The free (organic) search results usually begin to appear anywhere from a week to a few months (depending on the engine and how new your site is) after SEO work has begun. If pages are properly maintained and link popularity continues to improve, your site's rankings should continue to improve, but may sometimes fluctuate due to uncontrollable variables.

Here's a rough estimate of how long each search engine takes to index submissions...

Most Search Engine Optimization companies use either of two basic billing methods. Some use a "pay-per-hit" system in which you pay a sizeable account set-up fee and then pay an additional fee (from $.25 up to $2!) for each unique visitor to your web site. I don't like this system for several reasons. The first is that, in a sense, it penalizes you for success. I want you to feel happier as your traffic increases - to enjoy increasing profits - and not to feel any pinch because increasing traffic is driving your bill sky high.

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